Quick Answer
Servaughn designs brand identities for Trinidad businesses, from TTD 1,800 for a logo-only package to TTD 9,500+ for a full brand system.
A Logo Essentials package covers one concept and final files; a full Brand Identity package adds a colour palette, font pairing, and a one-page brand guide. Most projects take 1 to 3 weeks depending on how many revision rounds are included. Trinidad branding agencies typically start around TTD 7,000, so these tiers are built for businesses that need a professional mark without agency overhead.
Brand Identity and Logo Design in Trinidad
A business with a generic or inconsistent logo loses trust before a customer reads a single word. In a market as relationship-driven as Trinidad and Tobago, where a WhatsApp profile photo or a Facebook page is often a new customer’s first impression, a clear, consistent brand mark matters more than most business owners budget for. Servaughn designs logos and brand identities for T&T small businesses that need to look established from day one, without paying agency-level fees built for enterprise clients.
How much does branding cost in Trinidad?
Pricing depends on how much of your brand system needs to be built, not just the logo itself.
| Tier | What it covers | Timeline | Price (TTD) |
|---|---|---|---|
| Logo Essentials | 1 logo concept, 2 revision rounds, final files (PNG, SVG, PDF), basic usage guide. | 1 week | $1,800 |
| Brand Identity | 3 logo concepts, 2 revision rounds, full logo suite, colour palette, 2 font pairings, one-page brand guide, business card and letterhead templates. | 2 weeks | $5,500 |
| Full Brand System | Everything in Brand Identity, plus a social media kit (profile and cover templates), a 5 to 8 page style guide, print and digital export set, and WhatsApp Business profile assets. | 3 weeks | from $9,500 |
Payment: 50% to start, 50% on delivery. For context, established branding agencies in Trinidad typically start quoting from TTD 7,000 for a comparable package; these tiers are priced for small businesses, not enterprise retainers.
What’s the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the full system around it: the colour palette, the typography, how your name is laid out on a business card versus a social media post, and the rules that keep all of it consistent as different people (you, a printer, a social media manager) use it. A logo alone is enough for a brand-new business that just needs to look legitimate fast. A full brand identity matters once you are ordering signage, printing materials, or handing design decisions to someone else.
Our design process
- A short discovery conversation covering your business, your customers, and any colours or styles you already associate with your brand
- Concept design based on that brief, delivered as a small set of directions to choose from
- Revision rounds to refine the chosen direction (included rounds vary by tier; additional rounds billed at TTD 450/hour)
- Final delivery in every format you need: print-ready PDF, web-ready SVG and PNG, and a usage guide so the brand stays consistent
Why work with Servaughn
Servaughn does not just design logos in isolation; we build the websites, apps, and marketing systems that brand identities actually have to work inside. That means your logo and colour palette are designed with an eye on how they will look on a mobile app icon, a website header, and a WhatsApp Business profile, not just on a single presentation mockup. We run our own live products in production, including trinidadrealestate.co.tt, so brand work handed to us is designed by people who also ship the systems it has to live on.
Frequently asked questions
How much does a logo cost in Trinidad?
A logo-only package starts at TTD 1,800 and includes one concept with two revision rounds. A full brand identity, including colour palette, fonts, and a brand guide, starts at TTD 5,500.
How long does a branding project take?
Logo Essentials typically takes about 1 week. Brand Identity takes about 2 weeks. A Full Brand System, including a social media kit and style guide, takes about 3 weeks.
What files will I actually receive?
Every package includes print-ready PDF files and web-ready PNG and SVG files. Brand Identity and Full Brand System tiers add business card and letterhead templates, and the Full Brand System adds social media templates and a written style guide.
Do you design for a specific industry?
No. We design for any T&T small business: restaurants, retail, services, salons, and professional practices. The discovery call is where we learn what matters for your specific customers.
Can you redesign an existing logo instead of starting from scratch?
Yes. A refresh of an existing mark is typically scoped at the Logo Essentials tier unless it requires a full new brand system, in which case Brand Identity pricing applies.
Do you also build the website or app that uses this brand?
Yes. Servaughn offers website design and mobile app development for Trinidad businesses, and brand assets designed here are built to carry directly into either.